Many clients and their marketing departments I have spoken to are starting to cotton on to the fact that PR and marketing is evolving.
I recently spoke at the New Zealand Direct Marketing Class and the general feedback from the marketing professionals in the room was that they have realised that online is an important element of their lives, but are now trying to figure out how to fit “online” into their marketing programs.
I know from my own experience in launching a web community that online proffessionals – just like marketers all those years ago, love to use jargon that makes their area of expertise feel special.
The trick for New Zealand online practitioners and especially online pr professionals is not to go in so “hot and heavy” armed with jargon. The online concepts need to be translated and rolled out in stages.
Marketers that I have spoken to want baby steps and also want solutions that are practical and that demonstrate tangible results at least in the medium term.
So, this blog is dedicated to explaining how to make online pr work for you . If you are a progressive, busy executive thats been there and done that-have realised that things have moved fast and you want your business to benefit from the shifts that are occurring in online communications, then this is the blog for you. We’ll aim to cover off these subjects and more over time:
- Simple ways to “plug in” to online pr and achieve business outcomes
- Translated “plain english” techniques for building presence and profitability online
- Is it important to do an online communications audit? What are your competitors doing?
- An integrated view (traditional and new media) of content developement and promotion
- Integrating offline and online promotion, inclusing sem (Search Engine Marketing)
- Online research, media relations, events,crisis management and investor relations
