The press release is dead. Long live the media release!
The power of newspapers around the world have shaped the vocabulary of public relations profesionals for decades, with those corridors of power dictating the shape, length and content of client’s release.
Today however, with the rapid assent of new media, the industry has moved to calling them media releases, since there are so many options for the eventual publishing of the material.
The Earth Times recently published a very good article on how to evaluate if your media release is making the grade. Does your release appeal to search engines? How readable is the release? and gives it a score. It’s a neat tool and its free. Not quite as comprehensive as fully optimising your release, however, it’s a good first step.
Here is the link to the article.
http://www.earthtimes.org/articles/show/is-your-pr-making-the,418002.shtml
